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Message: [QUOTE="McLovin, post: 4905361, member: 9450"] Because they are paying those schools a lot more money for the rights to their content than they are paying UConn or Marquette. So naturally they would want to juice their viewership for that to maximize the return on that investment. That’s the issue with where the Big East is with TV right now. Even if FOX paid the Big East $10 million per school each year (which they won’t), it would still be way less than what they are paying the B1G. So of course they will continue to prioritize marketing their larger investment over the smaller one, even if #1 UConn vs #4 Marquette is a vastly better match-up than 2 unranked Michigan schools. And the Michigan game between 2 bad teams out drew the top 5 match-up by 30% [/QUOTE]