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UConn Partners w/ Diehard to Create New Merchandising Program
>>The University of Connecticut and Dyehard Fan Supply have entered into a multi-year agreement beginning in the fall of 2019 to merchandise Husky athletic products. Dyehard, a retail solutions provider specializing in events, retail and e-commerce, will become the official in-venue merchandising partner for UConn Athletics at home athletic events and more.
...Dyehard will be instrumental in supplying popular merchandise collections for home sporting events for football, men's and women's basketball, hockey and more. In addition to carrying a full line of Nike apparel and headwear, along with every-day fan gear, Dyehard Fan Supply also will feature products from high-profile brands such as Zephyr, Colosseum, Columbia and Wincraft. Dyehard's commitment to Husky fans will include an upgraded fan experience with their retail kiosks, a focus on customer service and the debut of new brands and category enhancements each season.
"The Dyehard Fan Supply team is thrilled to become part of the UConn tradition and their eventual transition back into the BIG EAST Conference as the official gameday merchandising partner for UConn Athletics," said Dyehard CEO Rex Hough. "Similar to what we've done at other university programs, we will be very attentive to seeking out and providing the merchandise that Husky fans want. We will provide a broad range of merchandise choices using a variety of trusted licensees to ensure we meet the demands of fans."<<
>>The agreement with UConn Athletics marks another major collegiate division partnership for Dyehard launching this fall, which also serves as official athletics merchandising partner for the University of Arkansas, Auburn University, the University of North Carolina, Michigan State University, Mississippi State University, Columbia University, the BIG EAST Conference, Rutgers University and the University of Pittsburgh.<<
>>The University of Connecticut and Dyehard Fan Supply have entered into a multi-year agreement beginning in the fall of 2019 to merchandise Husky athletic products. Dyehard, a retail solutions provider specializing in events, retail and e-commerce, will become the official in-venue merchandising partner for UConn Athletics at home athletic events and more.
...Dyehard will be instrumental in supplying popular merchandise collections for home sporting events for football, men's and women's basketball, hockey and more. In addition to carrying a full line of Nike apparel and headwear, along with every-day fan gear, Dyehard Fan Supply also will feature products from high-profile brands such as Zephyr, Colosseum, Columbia and Wincraft. Dyehard's commitment to Husky fans will include an upgraded fan experience with their retail kiosks, a focus on customer service and the debut of new brands and category enhancements each season.
"The Dyehard Fan Supply team is thrilled to become part of the UConn tradition and their eventual transition back into the BIG EAST Conference as the official gameday merchandising partner for UConn Athletics," said Dyehard CEO Rex Hough. "Similar to what we've done at other university programs, we will be very attentive to seeking out and providing the merchandise that Husky fans want. We will provide a broad range of merchandise choices using a variety of trusted licensees to ensure we meet the demands of fans."<<
>>The agreement with UConn Athletics marks another major collegiate division partnership for Dyehard launching this fall, which also serves as official athletics merchandising partner for the University of Arkansas, Auburn University, the University of North Carolina, Michigan State University, Mississippi State University, Columbia University, the BIG EAST Conference, Rutgers University and the University of Pittsburgh.<<