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UConn Announces Launch of NIL Marketplace, Powered by Opendorse - University of Connecticut Athletics
UConn's NIL Marketplace
uconnhuskies.com
UConn Insider Article:
-> The marketplace will act as a one-stop-shop for brands, fans and donors looking to partner with student-athletes through NIL. From UConn women’s basketball star Paige Bueckers to homegrown Husky Donovan Clingan, athletes will now have the chance to easily promote and profit off their personal brands through one all-encompassing portal.
"There’s two pieces to this," said Jason Butikofer, UConn's pinpoint leader on its NIL activity. "I think there’s the corporation-brand piece of, ‘OK, I’m looking for a student-athlete to do an Instagram campaign with my company. I want to use a UConn student-athlete that’s on the basketball team. I can click here and search through all that and based on their profiles, get a concept of who’s a good fit.’ …
"I also think that this is a strong fan-facing deal because you have student-athletes that are willing to do shoutouts, appearances … I’m excited about it. I think it’s going to definitely serve as the epicenter of the ability to connect. It centralizes it instead of maybe DM-ing somebody on Instagram." <-
Direct link to Marketplace <<<