I'm coming with 2 extra people this week.
AD needs a 360 marketing approach. It has to be more than ticket promotions. Really need to engage the state, make people feel like this is their team and that they are part of a bigger community that is working towards a common goal.
Good news, I hope. According to "Courant" Columnist, Colin McEnroe
, (in a very negative column about "salary bloat" at UCONN) Prez Susan recently hired a real advertising executive.
(McEnroe complained about the guy's salary and noted that, as far as he is concerned, the present Communications' Group is outstanding. He knows because he, "deals with them all the time.")
Two things. First, I am elated. Hopefully, the new guy will be able to inform the world about the incredible asset UCONN has become. No more "stealth" University.
Secondly, McEnroe's very short discussion (all related to money) of advertising/communications indicates, to me at least, that too many people in this State, including "opinion makers," are incredibly uninformed about the nature of the high-stakes game UCONN has entered; or, the consequences of too many more negatives.
Thankfully, Prez Susan seems to get it.