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Message: [QUOTE="RuffRuff, post: 5351511, member: 1268"] Duke, with their IQ, has done a pretty amazing job of creating a "culture" around their brand. Fans/players/athletes/humans love culture. They have a lot going their way - they have Cameron, a historic coach, NBA alumni galore and then all these little rituals they brand the heck out of, like the Cameron Crazies, that baby (as weird as it is), the Brotherhood, etc. They get these generational college talents like Flagg & Zion that just look different. It doesn't hurt that they have the name of Duke, a cool mascot and are an elite academic institution. Does make you wonder if there is some opportunity at Uconn, especially with Hurley at the helm, to add some colorful facets to the Uconn experience. Brotherhood = Wolfpack. Gampel Goons. Can't be an obvious copy and has to come from the students. As awesome as he is, not sure GenZ is connecting with a man on a oxygen tank in the rafters going through his U-C-O-N-N. [/QUOTE]