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[QUOTE="Spaceman213J, post: 4615160, member: 6477"]
The 9:20 start removes a bunch of casual fans from the east coast.  If you're not a passionate fan why even start watching a game you won't be up to finish
Can say the same about a lot of east coast kids as well.
Outside of CT or the fan base, there wasn't really a marquee name to sell the game on.  Hawk has been on the rise, but I'm surprised by how many pretty knowledgable fans I know could not name a single player from either team.  A few knew "the tall dude who grew up near ESPN headquarters"
The absolute destruction of the vast majority of fans brackets also player a role, I'm willing to bet  It was a down year for the old guard blue bloods and most lost early to teams that had people going "Who?"  When fans teams are knocked out early, many don't stick around for 2 more weeks when their teams are home already.
Finally, after the UConn drubbing of Gonzaga, at least non UConn fans I know here in VA thought it was just going to be a coronation.  
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First name of men's bb coach