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Message: [QUOTE="azfan, post: 3259384, member: 7748"] "On top of that, while broadcaster Fox brought in $17 million in ad revenue from women's games in 2015, ESPN brought in $529 million from the last men's tournament" I think about how John Kenneth Galbraith in The Affluent Society asserted that large corporations could create demand which seemed like a odd assertion at that time and it certainly doesn't seem to be the case when it comes to women's Athletics. What I mean by that is efforts to increase, stimulate or create demand among the viewing public for women's Athletics have not been successful. As we approach pro football season more fans watch meaningless NFL exhibition games then watch highly meaningful WNBA games down the stretch. This is the reason why pay differentials exist there's simply not enough money in the women's sport to increase pay for these outstanding athletes a rate of pay that comes close to approaching the men's game. By focusing on the real cause of gender pay difference it makes understanding the situation much easier and clear. [/QUOTE]