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Message: [QUOTE="SubbaBub, post: 5254686, member: 523"] A lawsuit. The conferences sued the NCAA to make their own media rights deals and won. Simple as that. The political muscle of the major bowl coalitions before they were mostly owned by ESPN was also a factor. They basically outbid the NCAA on how much money the conferences could earn. That fed the FB breakaway from the NCAA, the original Bowl Alliance, the BCS, conference realignment 1.0, 2.0, 3.0 etc, and eventually the CFB. The NCAA uses the MBBT to pay nearly all of it's expenses because it's their only real source of revenue. When the major conferences decide they can run it better and for more money. They will. As for now, CBS and other tournament sponsors like the status quo and are paying to keep it that way. At least until Amazon buys the Crown tournament and offers double what the NCAA is getting to the conferences. [/QUOTE]