Cord Cutting and unbundling is real.
Look at what ESPN + and Disney + are doing. Just a matter of time where ESPN linear can be purchased ala carte. Probably when the cable contracts expire.
This just shows that a disrupter has destroyed a once monopolistic industry.
It also shows the need for content that people want. Talking with a former colleague recently, the MMA package has massively helped ESPN+.
And, Disny+ will own the world. There was a time that all that meant anything was a carriage. The content didn't matter. Now, content matters even more than ever.
Edit: Check the DIS stock chart. Up over 50% since 2016. Was $91 when Clay Travis started writing about death of ESPN on Fox outlets. Stock is at $143 today. I think they will be OK.