This is how they calculate it. And by every metric we would be near the top, unless they were just looking at last year when we were in the NIT. Dayton and Northwestern are on the list..What?
"To determine the sport's most valuable programs, we look at three key areas for which college basketball's top teams generate value: their universities, athletic departments and conferences. University value comes from academic spending, including team scholarships and other school support, while value to the athletic department is measured by the basketball team profits that go toward funding non-revenue sports like swimming or softball. Lastly, conference value comes from conference payouts tied to success in the NCAA Tournament."