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Message: [QUOTE="oldhusky, post: 4495261, member: 9844"] I don't know how much he puts into it, but clearly Creme is aware of the Uconn fan base, and he wants to drive clicks and eyeballs to the ESPN site. Saying the brackets are the same as last week doesn't drive people to take a look. Creating controversy from a business standpoint is good strategy. Giving the most followed program a rating that fires up the fan base and causes them to look is a better business strategy than giving them a rating closer to expectations. Not sure that is his motivation, but it wouldn't surprise me in the least if it was. [/QUOTE]