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Message: [QUOTE="freescooter, post: 5341718, member: 1023"] You know how you build the brand? You win games. You know how Jim Calhoun built the basketball brand from a UMass level? He won games. UConn was rarely the BIG Monday game and if we were it was because of who we played, not us. Then Calhoun won the NIT. Then made the shocking run in the NCAA tournament in the Dream Season (it was called that because nobody thought UConn was capable of such a run) when Jim Nance didn’t even know UConn was the Huskies. He kept referring to them as the UConns. All that is laughable now. And what this program needs is to win a bunch of games. Beat a bigger name in a bowl. Maybe be in the discussion for the CFP with a 10-12 win season. But win regularly. [/QUOTE]