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The Transformative Breanna Stewart

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Can Breanna Stewart transform the WNBA?
May 10, 2016 9:00 AM ET
by Elizabeth Merrill ESPN Senior Writer

This story appears in ESPN The Magazine's May 23 WNBA Issue.
For more WNBA20 content, visit our WNBA20 page.


BREANNA STEWART has spent the past several hours in stiletto heels, and her hair has been teased so many times that it must be self-conscious. So it's a relief when her day ends, finally, at an after-hours dinner at Bobby Flay's Bar Americain, just outside the melodic jangle of the Mohegan Sun casino floor. Stewart's parents have spent much of this April night waiting for the photo shoots to end. They woke early this morning and drove 300 miles from upstate New York to Uncasville, Connecticut, to see her get drafted into the WNBA, and somewhere around 10 p.m., after scanning the steak tartare and duck confit on the menu, they settle in to exhale.

The night is big, and the Stewarts know it. Her dad, Brian, who normally wears shorts regardless of the temperature, has thrown on a pair of slacks. Just before the show started, UConn coach Geno Auriemma took a seat next to Breanna at a round orange table. Auriemma insisted on being here, even though he had been so ill that he had to skip the national championship parade a few days earlier in Hartford. (By the end of the week, he'll be hospitalized for three days with flulike symptoms.) When Stewart's name was called, he embraced her, germs be damned, and whispered, "Does it feel good? Do you deserve it?"

"Yes," she answered.

Auriemma is long gone by the time Stewart arrives at Bobby Flay's, and she takes a seat near her soon-to-be agent. Before she can catch up with her family, Stewart learns that Good Morning America wants her in New York by 6 a.m. It's a 2½-hour drive, and she's got to go. She asks her dad for a credit card so she can get a hotel room and dashes out the door.

For one night, Breanna Stewart is the toast of the sports world. And if history is any indicator, it is all downhill from here.

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IN THE WNBA'S perfect world, this dizzying night would go on, and Stewart would become the face of the league, carry it to new heights and tap demographics that have gone untouched for two decades.

But that's not how it's gone for any of the No. 1 picks who have come before her, from Tina Thompson to Candace Parker to Diana Taurasi. On the court, they have lived up to the hype, winning MVPs and championships. But none of it has provided enough traction to give the league a significant boost in attendance, revenue or TV ratings.


MUCH MORE...
 
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Zorro

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Get her out of those damned stilettos!!!!!
 
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Get her out of those damned stilettos!!!!!
Smart woman she is! She learned from Geno that you can't teach height, so she uses those "damned stilettos" for off court intimidation. :D :cool: :eek:
 

Zorro

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And if she wears them too long, she will intimidate her wheels.
 

iamcbs

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I read the piece and I thought the author made some cogent points, in CLE we lost the Rockers, now the SA Silver Stars due to lack of interest. I don't know how the WNBA can combat lack of interest, there's little to know interest in Women's Professional Soccer despite the overwhelming popularity of the USWNT.
 
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