The rich get richer...................

[Carnac]

Big 12 boasts $426M revenue; new commissioner expected to be hired in mid-July​

IRVING, Texas -- The Big 12 Conference will distribute a record $426 million of revenue to its 10 schools for the 2021-22 school year, a nearly 25% increase over last year and 10% higher than its peak before the pandemic. "We find ourselves in a very strong position today," Texas Tech president Lawrence Schovanec, chairman of the Big 12 board of directors, said Friday at the end of the spring meetings.

The Power Five league is about to go through a change in its membership, which by next summer could be as many as 14 schools before settling at its original size of 12. It's also getting a new commissioner. Bob Bowlsby, commissioner since 2012, announced his retirement earlier this year and is remaining until his replacement is appointed by mid-July.

Big and rich: Big 12 boasts $426M in revenue

The Big 12 Conference experienced a nearly 25% increase in revenue over past year and is distributing a record $426 million of revenue to its 10 schools for the 2021-22 school year.

www.espn.com

 

[Alydar]

I wonder what the total expenditure for athletics in the B12?

The thing about all this revenue that bothers me is how long will it be before the corporations that buy the TV ad time start making suggestions as to what might be a more profitable champion? Or are corporate execs too ethical for that?

Once addicted to network $$$, the conferences will do whatever they have to do to keep the money flowing.

 

[Gamecockfan77]

Poor Big 12.