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Message: [QUOTE="UConnJim, post: 5048897, member: 1559"] I didn't address your point about unlocking value. I have been preaching for over 5 years that UConn football has the most potential financial upside of any sport at UConn and it is the path to getting a conference bid. So, why hasn't UConn invested in football? It seems UConn's strategy has been we will invest in football when we get a P4 invite and have higher revenues. Wrong answer. You have to invest to grow!! This is the biggest lesson anyone in finance could have taught UConn. The competitors for P4 bids, Louisville, Cincinnati, UCF, Houston, SMU all invested in football and their investment paid off. Newspapers are a bad comparison to UConn football as newspapers are a shrinking asset and UConn football has potential to be a growing asset. Unlike newspapers, UConn football has the potential to increase revenues per year by 3x to 5x+. That is unlocking value. [/QUOTE]