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Message: [QUOTE="HuskyBaggins, post: 3920652, member: 1291"] Meh. ESPN claims 86 million households, but also says that is 93% of "pay tv service households", meaning they think there are only 92 million pay TV households. Nielson says there are 120 TV viewing households, total, and only 16 million over-air households. Somewhere there are 12 million missing homes in there. Of course, the last championship game on ESPN had 3.7 million viewers, so the demand, per se, isn't driving people to watch that much. It just seems like an odd talking point. If you're trying to increase the exposure of women's basketball, you're going to have to target that under 35 demographic, of which 90% are accessing TV on a streaming service, the difference for them between ESPN and ABC is negligible. But I also know people in that demographic and they just don't turn on the TV and go see what is on either one of those channels unless it involves the show they specifically wanted to watch in the first place. Both games last night were outstanding and definitely great for anyone watching, but I'm not buying that there was a single pair of eyes watching that game because it was on ABC instead of ESPN. [/QUOTE]