RockyMTblue2
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UW donors, big names launch company to maximize new name, image and likeness rules
On Thursday, a group of UW donors and supporters — including former Husky football coach Chris Petersen — announced the launch of "Montlake Futures," a company designed to provide UW athletes with NIL opportunities "nobody else in the country can...
www.seattletimes.com
"A for-profit corporation unaffiliated with the University of Washington, Montlake Futures “was founded to provide a platform to directly develop and facilitate NIL opportunities for UW student-athletes, in cooperation with local businesses and sponsors,” according to a press release published Thursday. Local companies that have publicly endorsed “the formation and goals of Montlake Futures” include Alaska Airlines, Amazon, Costco, Nordstrom and Precept Wines."
“As time went on, we felt like we were probably a little bit behind where some of the other schools were. It’s really a price of admission now in being in college athletics, that if you’re not providing avenues for NIL deals for student-athletes, you’re going to be at a competitive disadvantage. The idea really was spawned out of necessity and competitive advantage, really.”
Added Dempsey in a statement: “I’m thrilled to be involved in supporting Montlake Futures and NIL opportunities for student-athletes at the University of Washington. We have the ability to create some truly unique opportunities, both for our athletes and our corporate partners.”