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Message: [QUOTE="UCan3, post: 4778032, member: 11446"] There is something called a brand equity pyramid that helps any company understand where they are the brand building process. Every one knows we play Div 1 football. Every one knows we have had sporadic success but many traditional football schools don’t respect us - part of it is basketball envy. We are the most dominant men’s womens BB team this century and other schools are probably sick of it. Our football team in the lightening rod as it is so far removed from our success in other sports. But the brand? UConn Football? Heck we’ve got all kinds of brand and this is just about changing minds…. How do you do that? W I N My complaint with Mora is that he is little Edsall like in terms of comments about players - “Rosa our 3rd string right now“ when he’s on an award recognition list. Nice motivator Randy, sorry I mean Jim. I do wonder if some of the players that we lost to the portal could have been convinced to stay. They could be the difference between one win and 4 wins right now. But circling back, UConn just hasn’t show consistently in winning which makes our attendance numbers dip but after watching the Rice game, we’re not the worst in that category either. We just have to W I N [/QUOTE]