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Message: [QUOTE="Dogdude, post: 5030071, member: 13168"] Interesting points, and it recalls for me Marshall McLuhan's statement, "The medium is the message." In that respect, things have never changed. Social media (and most sports reporting/commentary has become nothing more than that) is what it is, a stream of quickly-forgotten, by all but the most ardent fans, conversation. Some off it makes sense, some not so much. In this kind of environment, where does one put the relationship of Howard Cosell and Muhammad Ali? It wasn't real journalism in the sense of hard-hitting interviews, it was more media circus, where he gave free rein to let Ali steal the show. Looking back, those interviews taken as a singular whole, were exceptional journalism, but at the time, were just media hype. [/QUOTE]