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Message: [QUOTE="UcMiami, post: 3096095, member: 199"] The important thing to remember with this is that: 1. Some conferences have not historically included anything but MBB and FB in their media contracts, though at this point I think all the P5 have (broadcasters could get the rest of the sports basically for free so they included them. 2. Even when the rights belong to a company, that does not mean they actually want to spend money to produce a broadcast. It isn't cheap to do, and if you do not have a developed audience, you aren't likely to gain back the expense of the production. If they are not interested in producing the product but someone else is, they are not likely to be overly difficult about negotiating something. Streaming rights was sufficient for ESPN in terms of SNY producing Uconn WBB - SNY did not pay anything for the rights to ESPN, but did pay Uconn directly. 3. The various conference networks have an advantage in that they likely have equipment permanently located at all member schools, but as at least the Pac12 is learning it costs a lot more money to produce all the sports products than they likely thought, and marketing them is not cats play either. Not sure how the other conference are doing and how much they are actually producing for WCBB but I believe it is not 100%. [/QUOTE]