I would think the goal of most top high school girls basketball players is to win an NCAA Championship. And while dozens of universities legitimately believe they have both the personnel and the coaching staff to accomplish that, results of the last ten years have shown otherwise. Besides UConn, very few other schools (ND, Baylor, Maryland, Louisville, Stanford) have even sniffed the FF and Championship games.
After watching those few elite programs win, year after year, a player may come to the realization that the ultimate goal of winning the championship just isn't going to happen. It doesn't seem unreasonable that at some point individual goals may supplant championship goals as the new priority. They now know they're never going to hoist the NCAA trophy, so maybe scoring 25, 30 points a game is the next best thing, getting lots of press and individual accolades when championships are clearly nothing but a pipedream.
Geno recruits kids who could easily score 25, 30 points a game, no problem. But he wants the kid who prioritizes winning championships over points and individual glory- the kid who is willing to do all those things which don't get the publicity and All-American kudos- like being a great defender, rebounder and passer. A 'winner' who will gladly sacrifice and do whatever is in the best interest of the team's success. Geno demands that his players become great teammates- not good teammates but great ones. Sure it's difficult on the kids at times; I'm certain Morgan and Kia would like (and deserve) to be recognized for their excellence. They would be stars on any other team in the country and recognized as such- but that ain't what it's about at UConn.
Helping their teams win championships is the only thing that matters for Morgan and Kia. For these truly great players there is no 'conundrum.' Those NCAA Championships are the ultimate, life-changing reward, as Geno has said (GA: "Your lives will be changed forever.")