The "Challenger" Brand | The Boneyard

The "Challenger" Brand

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"Who we are"

"Could not agree more that we need to do this," Aresco wrote. "Actually, the vision we presented at our league meeting in November [just before Rutgers and Louisville left] is still valid. We are a challenger brand, we want to be the conference that challenges the so-called big five, we want to give our student-athletes the opportunity to compete at the highest level, we are diverse and scrappy, we are a lot like NYC, we offer opportunity and we make our diversity work."

http://www.cbssports.com/general/bl...exchange-emails-about-leagues-longterm-vision

When you invited Tulane, you get the "Bulldog" (UConn grad) Scott Cowen.
 
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