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Message: [QUOTE="pepband99, post: 4015076, member: 79"] I may be contrarian here, but i think NIL will calm down a bit and normalize, with time. The reasons it looks so nuts now are: 1) It's new 2) There is no ROI measured yet What happens if Bryce Young throws 3 INTs and loses to Auburn? How will that money thrown at him look, in that case? What about a domestic arrest? Drugs? All of these things happen. Throwing money at a 18-20yo doesn't have a great track record. A brand/business will get burned by this, and it will chill the enthusiasm. The shift from cable boxes to fanbases is absolutely coming, to your point 1. [/QUOTE]