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Message: [QUOTE="pj, post: 4737006, member: 2524"] A DTC service needs a large and diverse enough content bundle, similar to what cable networks have had in their linear channel lineup, that they can charge high prices and have most people want to pay them. Right now, too much desirable content is locked up in cable deals or in other places (movies). It's hard to assemble a valuable content bundle. That said, the convenience of streaming with a large pool of on-demand content will one day win out. It just is hard to get there from here. Think of the challenge UConn would have putting together a "UConn Sports" microchannel. Who owns historical content of past UConn sporting events? Old UConn football games (Fiesta Bowl?), NCAA basketball tourney games, Big East tourney games, season games. Pulling all the rights together would be a gargantuan task. Ideally, we'd have thousands of such microchannels, they'd be assembled into large sports channels, each on one streaming service. UConn fans would know they could find all UConn sports, live and historical, on streaming service X, live events in real-time and historical on demand. It would be both convenient and UConn fans would be highly motivated to subscribe. [/QUOTE]