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[QUOTE="nelsonmuntz, post: 4735330, member: 833"]
Exactly right.  Which means they are going a la carte with the channel menu.  That is a death sentence to ESPN.  Whether people cut the cord and go to streaming or the cable companies push ESPN to a la carte, the outcome is the same to ESPN.  They are dead.

The point I was making about ESPN winning every time they got into it with a cable company was that ESPN HAD TO WIN EVERY TIME.  One loss would have been the end of their business model, so ESPN could never back down to any cable company, for the last 20+ years.  And now ESPN lost, and one loss will lead to two and to ten and to all of the aggregators and cable companies going a la carte.  When that happens, ESPN can no longer outbid everyone else, and many of the sports leagues (NFL, NBA, MLB, NHL) will go DTC.  ESPN's best case is becoming a niche sports content provider and production company.  That company will generate maybe 30% of the revenue that ESPN generates today.
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