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Message: [QUOTE="sun, post: 4525269, member: 11664"] It's a rivalry all right. [HEADING=2][SIZE=4]rivalry[/SIZE][/HEADING] - competition for the same objective or for superiority in the same field UConn began a media campaign that it was "The basketball capital of the world." Even if we're to only understand that as pertaining to the NCAA game, Scar has quickly become the leading WCBB program in a host of different ways such as recruiting, winning last year's NC, having the highest paid coach, having each player set up to receive NIL money, higher attendance, etc... The media will always focus on the top performing players & teams and while UConn continues to bask in the media limelight, it's again being overshadowed by Scar's continued success so far this season. Scar represents a new alternative to what UConn has promoted itself over many years as being the premier destination for elite WBB athletes. And since Scar is now on top, it's up to UConn to maintain its hegemony. In order to do that then UConn is going to need to eventually win to prove it's still "The basketball capital of the world." That slogan wasn't a media invention, that was a UConn invention to capitalize on the media attention, its NC's and to continue to grow the program's success. I believe that the rivalry will continue for a long time, as long as both programs are nationally relevant. [HEADING=2][SIZE=4]hegemony[/SIZE][/HEADING] - leadership or dominance, especially by [B]one[/B] [B]state [/B]or social group over others. [/QUOTE]

Verification: First name of men's bb coach