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From December 2011.
STORRS — The University of Connecticut’s football and two basketball programs turned profits in the past fiscal year, enough to keep the school’s entire athletic operation running in the black, according to data provided by the school.
The football team took in approximately $15.2 million in direct revenue in the form of things such as ticket sales, game guarantees, radio rights, conference revenue and bowl revenue for the year that ended June 30, said Mike Enright, a department spokesman.
The program, which went to its first BCS bowl game (the Fiesta Bowl) in January, had another $6.1 million in indirect revenue, which includes fundraising, marketing, corporate sponsorships, licensing, merchandising and concessions, he said. The team had $17.9 million in expenses, which includes $3.4 million in scholarships, putting the program in the black by $1.6 million.
The national champion men’s basketball program had revenues of $13.8 million and a $3.9 million profit after expenses, Enright said.
The women’s basketball team, which went to the Final Four, had revenue of $10.4 million and a profit of $3.8 million, he said.
The numbers differ from those released this fall as part of the school’s annual Equity in Athletics Data report for the department of Education, which show all three programs operating at a slight loss.
Enright said that is because the federal report does not include much of the programs’ indirect revenues, which are totaled together on a separate line and not allocated to a specific sport. The figures provided by the school to The Associated Press divide those numbers into the each program, adding, for example 30 percent of the revenue from the school’s marketing contract with IMG Marketing to football revenue.
“We call it an educated estimate,” he said. “By doing that, we are very confident that we made $1.6 million in fiscal year 11 on football.”
STORRS — The University of Connecticut’s football and two basketball programs turned profits in the past fiscal year, enough to keep the school’s entire athletic operation running in the black, according to data provided by the school.
The football team took in approximately $15.2 million in direct revenue in the form of things such as ticket sales, game guarantees, radio rights, conference revenue and bowl revenue for the year that ended June 30, said Mike Enright, a department spokesman.
The program, which went to its first BCS bowl game (the Fiesta Bowl) in January, had another $6.1 million in indirect revenue, which includes fundraising, marketing, corporate sponsorships, licensing, merchandising and concessions, he said. The team had $17.9 million in expenses, which includes $3.4 million in scholarships, putting the program in the black by $1.6 million.
The national champion men’s basketball program had revenues of $13.8 million and a $3.9 million profit after expenses, Enright said.
The women’s basketball team, which went to the Final Four, had revenue of $10.4 million and a profit of $3.8 million, he said.
The numbers differ from those released this fall as part of the school’s annual Equity in Athletics Data report for the department of Education, which show all three programs operating at a slight loss.
Enright said that is because the federal report does not include much of the programs’ indirect revenues, which are totaled together on a separate line and not allocated to a specific sport. The figures provided by the school to The Associated Press divide those numbers into the each program, adding, for example 30 percent of the revenue from the school’s marketing contract with IMG Marketing to football revenue.
“We call it an educated estimate,” he said. “By doing that, we are very confident that we made $1.6 million in fiscal year 11 on football.”
