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From Just Women's Sports:
In the least surprising news ever, ESPN’s Megacast of the women’s Final Four was a massive success.
In the least surprising news ever, ESPN’s Megacast of the women’s Final Four was a massive success.
- The national championship game between South Carolina and UConn was the most-watched NCAA Tournament final in almost 20 years, with 4.85 million viewers tuning in on ESPN networks.
- The number presents year-over-year growth of 18 percent from the 2021 championship, and 30 percent from 2019.
- The game peaked at 5.91 million viewers. The total number includes 4.46 million viewers on the traditional telecast and 218,000 viewers for the Bird and Taurasi Show on ESPN2.
- For reference, American Idol (running on ABC) drew 4.71 million viewers in the same time slot.
- The later game between Stanford and UConn drew 3.23 million viewers, an increase of 19 percent from 2021.
- Friday’s opener between South Carolina and Louisville drew 2.16 million viewers, in an even greater year-over-year increase of 27 percent for the early game and the greatest total since 2016.
- The 2022 tournament is on track to break the all-time women’s tournament attendance record after setting the tone in the early rounds.
- Said coach Dawn Staley after the title win: “When you treat women’s basketball like a sport, it’s so freaking fulfilling. When you invest in our tournament like you invest in the men’s tournament, you (ESPN) need some competition as far as networks to drive the price up.”