Building the market for WBB. Caitlin Clark represents an important avenue, Sabrina another.
"Not a women's basketball shoe or a men's basketball shoe, but just basketball," Ionescu said of the Sabrina 1s.
"Being able to tell that story and have people authentically buy in and respect that, I think the time is now in terms of wanting that to be pushed."
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"Not a women's basketball shoe or a men's basketball shoe, but just basketball," Ionescu said of the Sabrina 1s.
"Being able to tell that story and have people authentically buy in and respect that, I think the time is now in terms of wanting that to be pushed."
'She put out a heater with her first shoe': Why so many NBA players are rocking the Sabrina 1s
WNBA star Sabrina Ionescu's debut signature shoe, the Sabrina 1, has quickly become a favorite among NBA players, praised for its looks, feel and performance -- and its similarities to one of the most coveted on-court shoes in league history.