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Message: [QUOTE="aburks41, post: 4647506, member: 4580"] Depends on what you want to do. Donating to the athletic department is strictly donating to UConn. The players do not receive any sort of cut from that money, but they get the indirect benefit of whatever upgrades the AD funds using that money. NIL is going straight into the players pockets - although depending on how you give them money, they may only get a certain % of it to cover operating costs or whatever the event is. If you want to donate to the athletes NIL in a general sense, you can give to the Bleeding Blue for Good collective. They've been mentioned on here a few times. They are a charitable organization too so donations are tax deductible (someone double check me on that). My personal preference is to donate $$ to the UConn AD because it helps my status with season tickets, and then I will buy NIL merch to support the players. [/QUOTE]