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[QUOTE="B1GEast, post: 4976828, member: 39"]
I think I could make a case that college basketball is more popular than college football. There's a big difference between popularity and profitability.

Everyone knows the CBS contract with the NCAA is way undervalued.

There are many more non football conferences involved in the tournament.

I think the reason that college football is more profitable is because of the transition to the NFL, and right now the NFL is top dog.

What's unfortunate is that a lot power that influencing the future roadmap in college sports is very few hands. The SEC, B1G commissioners and ESPN/Fox Sports and some broadcast consultants are carving up the pie for themselves at the expense of everyone else.

If I were the Big 12, I'd talk to the remaining ACC teams and all the other division one football schools and pledge allegiance to each other to screw the SEC and the B1G and to not schedule any conference games against them.

Let the B1G have to only play the SEC after 2026. See how far they get.
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