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The NCAA tournament is off to its best start since CBS and TNT began showing all of the games in 2011.
The tournament averaged 9.8 million for the first three days (the First Four on Tuesday and Wednesday along with Thursday's first round) according to Nielsen, a 5% increase from last year.
Thursday's opening-round games across CBS, TBS, TNT and truTV averaged 9.8 million viewers, according to Nielsen, a 6% increase over last year.
The prime-time games -- which included VCU's 82-78 win over North Carolina -- averaged 12.5 million, making it the most watched first-round window in NCAA tournament history.
www.espn.com
The tournament averaged 9.8 million for the first three days (the First Four on Tuesday and Wednesday along with Thursday's first round) according to Nielsen, a 5% increase from last year.
Thursday's opening-round games across CBS, TBS, TNT and truTV averaged 9.8 million viewers, according to Nielsen, a 6% increase over last year.
The prime-time games -- which included VCU's 82-78 win over North Carolina -- averaged 12.5 million, making it the most watched first-round window in NCAA tournament history.
March Madness has best TV start since 2011, viewership up 5%
The NCAA tournament is off to its best start since CBS and TNT began showing all of the games in 2011.