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[QUOTE="RuffRuff, post: 4932472, member: 1268"]
Hurley has been the perfect hire on so many levels, evolving with the success of the program.  He embodies much of what Calhoun was, but with a next gen spin.  He’s a high EQ guy, with a fiery and colorful persona.  Not only has he built a winning system, but his ability to market and brand in an NIL era are unmatched.  He gets it, and his animation and pride is contagious, illimunating a fanbase that was in hibernation.  To top it off, he’s also becoming an ambassador for BE as a conference. As great as JC was, he wasn’t that, so important in this world of social media.  When he calls the fanbase a cult, it’s because he’s the cult leader.  Between leveraging analytics,  the marketing and building his winning culture, I see him on track to being a HOF coach and then some.  This has been a perfect marriage, a platform for a guy with a chip on his shoulder, and some vulnerability, to take advantage of his roots and talent at the highest level.  So much of this current perception is based on what his success.

He just needs to figure out how to win the close ones ;).
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