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Message: [QUOTE="oldude, post: 3968639, member: 7511"] Puma was founded in 1948 in Germany when 2 brothers parted ways at the family company, Adidas, founded in 1924. They have been intense competitors in the athletic apparel industry ever since. However, while Adidas has been a strong player in the huge US market for many years, battling Nike for supremacy in the American market, Puma has more mixed results in the US market. Puma was actually the first shoe company to market a player sponsored basketball shoe when they introduced the “Clyde” in 1973 which was promoted by then NY Knick’s star Walt “Clyde” Frazier. But subsequently, Addidas and later Nike became the biggest players in the multi-billion dollar US sports apparel industry. The idea of marketing sports apparel through top female athletes is an interesting strategy. It speaks to the explosive growth of women’s sports, and signing deals with Lou & Stewie is considerably less costly than MJ or Lebron. [/QUOTE]