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Message: [QUOTE="oldude, post: 5294439, member: 7511"] In response to the final court decision requiring colleges to pay D1 athletes, UCLA has just joined Penn State in securing private equity funding of up to $500 million from a sports management company by the name of Elevate. Despite losing millions every year, UCLA’s athletic program is one of the highest funded programs in the country. While private equity funding may sound like a viable way around the challenge posed to large universities by the requirement to pay athletes directly, there are several serious concerns with this option. Private Equity companies are not funding universities like alumni, to see their alma mater win championships. Private Equity firms are in it to make money. Typically, such companies squeeze the blood out of a stone to earn a profit. What that means to the UCLA & Penn St athletic departments remains to be seen. [/QUOTE]