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Message: [QUOTE="nelsonmuntz, post: 4673420, member: 833"] What is deemed valuable to streaming is all that matters going forward. Streaming is the future, and the model is radically different from a cable based model. When the Big 10 added Rutgers and Maryland, it wanted to get the BTN on cable boxes in Maryland and in New York. It basically wanted to make everyone in New Jersey and NYC to have to pay them for the BTN, whether they actually watched the BTN or not. Those days are coming to an end. Everyone is going to a subscription streaming service, and even the streaming resellers like Hulu and Youtube are not forcing people to pay for channels they don't want. It won't be long before even ESPN is not on the basic packages with cable providers. The BTN's days of being forced out to people who don't want it are definitely numbered. In the cable revenue model, a case could be made that Ruttie was as valuable as Michigan, because New Jersey and New York are huge, wealthy markets, and some percentage of them would stop on the BTN if they were getting it as part of their basic sports package. But in the future, how many subscriptions is Ruttie going to drive, compared to say, Michigan? How long before that is a problem for Michigan? It really makes one wonder what the Big 10 was thinking with the most recent expansion, because the fanbases do not get more casual than UCLA's and USC's. How many of them are going to shell out extra to sign up for a subscription service in the future, especially when UCLA is playing Minnesota and Iowa, who southern Californians will definitely not care about? I get adding the LA schools if you are going after cable boxes, but unless the Big 10 has a time machine, that model is dying rapidly. On the other hand, I do expect UCLA and USC to be powerhouses in an NIL and Transfer portal world, so maybe it was not that bad of a move. [/QUOTE]

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