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Message: [QUOTE="nelsonmuntz, post: 4663625, member: 833"] First, many across the country are already paying for AppleTV. Putting the Pac 10 on it will just be a bonus. Second, everything will be behind a paywall. NBC (Peacock), ABC (Hulu), CBS (Paramount) and ESPN are already behind a paywall. Resellers like YoutubeTV and Sling will be minor players in 10 years unless they come up with proprietary content. All the pure middlemen like Sling or cable will be gone or marginalized. The Big 10 got to where it is because it could charge every subscriber across the midwest for the BTN. Those days are ending soon, or at least going to get skinnier. Paramount, Peacock and Hulu/ESPN are able to get away with reselling old content, so they may step up for the SEC or BTN, or they may not. Apple needs new stuff, which means it might be willing to pay up for live sports. We will see soon. [/QUOTE]