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Message: [QUOTE="upstater, post: 4658528, member: 153"] Marketing benefits are the whole reason for it. But what do those marketing benefits actually get you? Like, you can advertise all you want, but how does it help you? Plus, when I've looked at the budget breakdowns, I've always noticed that facilities have rarely if ever been built by the AD. The bonds are sold by the university. The university pays for the debt service, not the schools. And even in the case of a private donor giving money for facilities (ex. T Boone Pickens at Oklahoma State) the school ends up counting the donation as AD revenue and then it bonds out the facility anyway. I've always said, schools are not trying to hide athletics revenue from the athletes. They are instead trying to hide expenditures from the parents of students. The facilities question is the #1 problem for the enterprise going pro. I can easily see a deal where a team rents a school's brand for, like, $1, just to keep with the pretense that the pro team represents the students. But who pays for facilities? What school is going to invest a huge amount of money when these entities become distinct? It would be crazy to do so. How is the institution going to service the debt? U Michigan and U Texas are going to be in the hole for half a billion soon. [/QUOTE]