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Message: [QUOTE="Billy Jack, post: 4657410, member: 4173"] There was no negotiating involved. The NCAA owns the basketball tournament and has since they started sponsoring it in 1939. They distribute the money as they see fit. Initially it cost schools money to send their teams to the NCAA basketball tournament, but teams were paid money to participate in the NIT. That’s why some teams would go to the NIT instead of the NCAA or would participate in both. Today the NCAA keeps the vast majority of revenue from the tournament to cover its institutional expenses for everything else it does. Football’s postseason has been about the bowl system forever. Each bowl game is independently owned, so the NCAA has nothing to say about how the revenue is distributed. Football schools and/or conferences can start their own bowls if they want or enter into agreements with existing bowls for whatever they can negotiate with them. [/QUOTE]