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Message: [QUOTE="Billy Jack, post: 4654365, member: 4173"] Athletics are not a money maker for the schools. Benedict pointed that out in the article linked earlier in this thread. The money stays in athletics; it’s not like it benefits the school by going into research or something in academics, which is after all the core mission of the university. Along with the increased revenue come increased costs. Benedict pointed that out as well and mentioned that there are still P5 schools losing money even with all that revenue. [/QUOTE]