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Message: [QUOTE="McLovin, post: 4653035, member: 9450"] Because the longevity of the institution as a whole is based on brand power and perception. Do we want to be a “flash in the pan” or have many future decades of success. Who is better set up to thrive as an institution in the long run? A school like Michigan State or Penn State with great brand power in a nationally recognized conference… or a school, actually ranked ahead of both academically in recent years, like UMass that top H.S. students outside of their own state would rarely consider going? I’d rather us be known more like a Penn State or a Michigan State than a UMass on a national level. I live in Tennessee. Plenty of people down here are familiar with Penn State, Michigan State, Virginia, etc, all schools we could and should be peers of. They want their high school kids going to those state schools. Very few are familiar with “UConn” and I doubt anyone knows anything about UMass lamo. [/QUOTE]