Please explain this ...

[Pudge]

Seriously, I don't get this (and don't let Kevin Ollie's agent see this):

http://espn.go.com/mens-college-bas...-dayton-run-elite-eight-worth-73-million-city


Dayton's surprise run to the Elite Eight of this past season's NCAA tournament was worth nearly $73 million to the city.

A report issued by Dayton's city commissioners this month concluded that the Flyers garnered the equivalent of $36.7 million for Dayton during the play of their four games, $34.5 million from replays and television clips, and $726,321 in value from social media posts. The team's Twitter handle, @daytonflyers, received more than 90 million impressions from the start of the tournament on March 18 to when the team was knocked out by overall top seed Florida on March 29.
George Mason said its run in 2006 was worth $677 million to the school, and Wichita State's trip to the Final Four in 2013 was said to be worth $555 million.
Butler's trips to the title game were said to be worth $639 million in 2010 and $512 million in 2011.
___________________________________________________________________

How are they monetizing these trips up the Bracket? I can see a huge intangible value in getting the Brand moving further. If this is true ... how could Rutgers Cable boxes in NJ be more valuable? We have been to three final fours in 5 years. I'd like to know if we are now worth $2.0B?

 

[Fishy]

I thought the same thing when I saw that - there's just no way they realized that kind of value from the NCAA tournament. And to think that George Mason somehow generated almost 2/3rds of a billion dollars. The metrics they're using are a fantasy.

I say that UConn should put out a release saying that our title run generated $12.9 billion.

 

[uconndoit]

I drank too much during the game and woke up the next morning to find out I had donated $10m. Maybe I wasn't the only one?

 

[AZHuskiePop]

That reminds of the old joke about the guy hiring new people.
He asks one question "how much is 1 plus 1"
The first guy says 2 .The boss says good your an engineer.
The second guy says 2 but under the right conditions 3 or maybe 4
The guy says good your in Marketing
The third guy answers " what ever you want it to be "
The interviewer say great your my Accountant.

 

[Strummer]

Seriously, I don't get this . . . How are they monetizing these trips up the Bracket?

Simple. They're using 2020 dollars.

 

[RichZ]

That reminds of the old joke about the guy hiring new people.
He asks one question "how much is 1 plus 1"
The first guy says 2 .The boss says good your an engineer.
The second guy says 2 but under the right conditions 3 or maybe 4
The guy says good your in Marketing
The third guy answers " what ever you want it to be "
The interviewer say great your my Accountant.

Guy was apparently as bad at English as arithmetic.

 

[intlzncster]

Seriously, I don't get this (and don't let Kevin Ollie's agent see this):

Dayton's surprise run to the Elite Eight of this past season's NCAA tournament was worth nearly $73 million to the city.

A report issued by Dayton's city commissioners this month concluded that the Flyers garnered the equivalent of $36.7 million for Dayton during the play of their four games, $34.5 million from replays and television clips, and $726,321 in value from social media posts.

The city commissioners are probably using these 'metrics' to justify a pay raise. Move along.

 

[CAHUSKY]

I thought the same thing when I saw that - there's just no way they realized that kind of value from the NCAA tournament. And to think that George Mason somehow generated almost 2/3rds of a billion dollars. The metrics they're using are a fantasy.

I say that UConn should put out a release saying that our title run generated $12.9 billion.

Advertising equivalency is the way my PR agency always tries to show how much value they bring us. Figure out every time you're mentioned or shown on television or in print and then determine how much it would have cost to purchase that time on that channel. Add them all up and you get the totals this article is talking about.

 

[upstater]

CAHusky is right. But such assessments are based on infinite advertising budgets. It's the same game that Facebook and Twitter play on Wall Street with projections of usage into the future. However, the more popular Facebook and Twitter become, the more they drop their price for advertising.

 

[RichZ]

They sit around in a room until one of them says, "I've got some huge figures stuck up my kiester (trying desperately to avoid the auto-censor here), so why don't I just reach up there with both hands and pull one out?" Then they all do that, and add the numbers together into one massive meaningless figure.

 

[caw]

Advertising equivalency is the way my PR agency always tries to show how much value they bring us. Figure out every time you're mentioned or shown on television or in print and then determine how much it would have cost to purchase that time on that channel. Add them all up and you get the totals this article is talking about.

Ad Equivalency, yuck, took me the longest time to convince my company it was worthless bc PR agencies kept pushing it. It's such a soft metric.

 

[CAHUSKY]

They sit around in a room until one of them says, "I've got some huge figures stuck up my kiester (trying desperately to avoid the auto-censor here), so why don't I just reach up there with both hands and pull one out?" Then they all do that, and add the numbers together into one massive meaningless figure.

Whether it's meaningless or not depends on the situation. I can't articulate the value that kind of "advertising actually brings to UCONN but I confident it's significantly beyond meaningless. The simple way to make this determination is; would you rather have it or not? Clearly the answer is yes. In my personal situation, when my agency gets me a bunch of editorial in trade publications it's tremendously valuable.

 

[RichZ]

Whether it's meaningless or not depends on the situation. I can't articulate the value that kind of "advertising actually brings to UCONN but I confident it's significantly beyond meaningless. The simple way to make this determination is; would you rather have it or not? Clearly the answer is yes. In my personal situation, when my agency gets me a bunch of editorial in trade publications it's tremendously valuable.

I didn't say the exposure was meaningless. The number certainly is.

 

[Scot-e]

They got their numbers from chapwilvaug72.

 

[whaler11]

It's the math used by Darren Rovell. Somehow being on the a screen that a lot of people watched but didn't pay attention to is the same thing as buying time during the first commercial break of the Super Bowl.

 

[Leebo]

My first thought was that they are talking about the value of the exposure for the university. Like others said, if they wanted to spend enough on advertising to get that much exposure, that's what it would cost. Or something like that. Kinda silly.

 

[upstater]

My first thought was that they are talking about the value of the exposure for the university. Like others said, if they wanted to spend enough on advertising to get that much exposure, that's what it would cost. Or something like that. Kinda silly.

It wouldn't cost that much. It would cost maybe 1/100th of it.

 

[Gurleyman]

I think that research is spot on. In fact, the way I look at it, I've personally created approximately 47K in revenue for the Boneyard with my 590 points.

 

[jleves]

I think that research is spot on. In fact, the way I look at it, I've personally created approximately 47K in revenue for the Boneyard with my 590 points.

Very nice use of 47, sagehen!

 

[UconnU]

People are flooding into the city of dayton oh after their elite 8 appearance...

 

[Fishy]

Advertising equivalency is the way my PR agency always tries to show how much value they bring us. Figure out every time you're mentioned or shown on television or in print and then determine how much it would have cost to purchase that time on that channel. Add them all up and you get the totals this article is talking about.

I get that, but there's no metric where you get to nearly $700,000,000 for some of these schools.

 

[Uconnrick]

I get that, but there's no metric where you get to nearly $700,000,000 for some of these schools.

Wellllll, there is a metric that gets you there. It's wrong, insanely wrong, buts it exists.

 

[intlzncster]

I think that research is spot on. In fact, the way I look at it, I've personally created approximately 47K in revenue for the Boneyard with my 590 points.

Tell that to tom.

 

[WillB4]

They sit around in a room until one of them says, "I've got some huge figures stuck up my kiester (trying desperately to avoid the auto-censor here), so why don't I just reach up there with both hands and pull one out?" Then they all do that, and add the numbers together into one massive meaningless figure.

and they stink.

 

[pj]

I say that UConn should put out a release saying that our title run generated $12.9 billion.

$12.9 billion for us, $37.3 billion for our league, $24.2 billion of it delayed in out years, based on lasting improvements to brand value. That makes $1.7 billion per team in the B1G or ACC still to be had by an invite.