Found this part of his bio particularly interesting......
Aresco joined CBS Sports from ESPN where he was responsible for overseeing the acquisition, scheduling and development of long-term strategies for all of ESPN and ESPN2's college sports properties. Aresco also was responsible for programming a wide variety of sports properties, including college football, ATP and Davis Cup tennis, boxing, the Racing Across America Series, rodeo and yachting. He was the architect of ESPN's Thursday night college football series and was instrumental in developing "Bowl Week." He joined ESPN in 1984 and was named Assistant General Counsel in 1988 before moving to the ESPN programming department.