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Message: [QUOTE="cancontent, post: 4721197, member: 10709"] Agreed. This story just gets more bizarre every day. [I]Edit[/I] A revised version of the quote I crafted earlier: [I]We didn't have the foresight to develop a better media strategy decades ago. For some reason, we thought little of it, trusted people who seemed to think less of it and still have no idea how we got to this place. We believed the history of the league would be our main calling card and that not much effort was required to stay competitive. We thought so highly of ourselves, that we turned down ESPN's money to have our teams available to their subscribers nationally without having to go on a safari hunt to find games. While we suck at accounting as evident with our handling of the current PAC12 network contract (yeah - we still don't know where the money is), the incentive of a national media network taking this off our incapable hands wasn't good enough. We needed an extra $ 20M per school even though we had no data to justify the demand. We goofed and destroyed a conference that had a long tradition of success because we really couldn't see the forest from the trees.[/I] [/QUOTE]