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Message: [QUOTE="azfan, post: 4698859, member: 7748"] The future of distribution I think at this point is still highly uncertain. I think the point made by Hookstead regarding user experience and cost maybe more valid for our generation then young consumers of sports and the generation following. The point about eyeballs by streaming on Oregon State versus Washington State in Hookstead's example I think is provocative at least and instructive at best Streaming certainly has generated significant challenges for cable distribution so how that impacts sport distribution will clearly impact the dollars that flow to these programs and conferences. The movement away from cable particularly ESPN streaming is going to fragment the market and one wonders what impact if any that will have on college football. On the issue of streaming and fragmenting my experience with WNBA viewing with games broadcast on Prime Video (tonight) is well as twitter, ion, cbssn, and occasionally ABC and CBS is one of irritation and confusion leading the apathy. The streaming experience on Amazon Prime for example is a pale comparison to ESPN or ABC. Insufficient resources are invested by Prime in production and quality announcing. [/QUOTE]