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Message: [QUOTE="TheFarmFan, post: 4698382, member: 9403"] 170 million Americans subscribe to Amazon Prime - that's nearly 100 million more than have ESPN via cable subscriptions (approx. 75 million and dropping by several million per year). Apple+ has 25 million and counting. Streaming isn't just the future but it's the present, and the Pac is well position to partner with either Amazon or Apple because they already handle production through the Pac-12 Networks, which is the single biggest impediment to streamers taking on more live sports. The main question at this stage is if the money is there. All of the current media deals are overpriced given the rapid demise of pay TV and network distribution, and every single one of those deals would be for less if negotiated today. I'll be really curious to see how the Pac-12 secures a media deal that matches the Big 12 and the ACC, but I am convinced that streaming distribution is the trend all future conference media deals will follow. [/QUOTE]