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Message: [QUOTE="Rufus, post: 4709772, member: 7277"] The PAC-12 deal is horrible for several reasons. Here is the number one reason it's bad: Athletic Departments run on budgets. They have to know how much revenue is coming in to know what they can spend on. Too much of the Apple deal revolves around "incentives" for the number of new subscribers each team can bring to Apple. An athletic department cannot project revenues/expenses on "anticipated" income. That is a disaster in the making. Think of it like this..........upon the launch of the PAC-12 Network, Larry Scott gave the PAC-12 schools numbers on how much money the network would bring in. Knowing he had to project, he gave a low-range number, an expected number, and a high-range number. Turns out the network made [I]WELL BELOW[/I] the low-range number! This deal will destroy athletic department budgets if that happens with Apple. Too risky. [/QUOTE]