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[QUOTE="WestCoastHusky, post: 4709722, member: 566"]
This is exactly right.  The new PAC-12 deal isn't as bad as people think.

I am pretty sure Apple tied the deal to the growth of its Apple plus subscription base.  In other words, Apple is counting on all the PAC-12 schools to help grow its network.  Apple will pay these schools based on the amount of growth schools brought in.

People should not underestimate Apple.  Apple is far more innovative than other media companies like ESPN etc.   Apple can make all the PAC-12 content far more interactive, which can create a far better fan experience in the future vs other platforms.  If anything, this is the future of live sporting events with plenty of interactive fan experience tied to social media etc.  I like to think of it akin to online gaming that's extremely addictive to all the youth today.

If UConn can't get into the B12, it should be looking into partnering with a company like Apple for future content deals.  Big East should do the same.

I am hoping the proposed contract will be good enough to hold the PAC together.  Hopefully, it will be good enough to get UConn to be #14.
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