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Message: [QUOTE="McLovin, post: 4029285, member: 9450"] Sneaker deals and marketing are only valuable IF there is an audience. College basketball only has an audience because of the names on the front of the jersey (outside of a generational sensation). Put the 5 starters from Duke and 5 from UNC on the floor on the “yellow” and “blue” teams with no attachment to established brands and no one would care. There is no market for watching 16 year old semi pro kids. Maybe a few creepy old men and some basketball hardos, but that potential fan base won’t ever become a big enough niche to cover the expenses. In my opinion. If the investors in this league want to piss away their money hoping to trick some kids that taking $100K now to give up earnings down the line is better than national exposure, unlimited NIL money potential and not having to sell your future contract rights to play at Duke or Kentucky, that is their right I guess. [/QUOTE]