Reply to thread

Message: [QUOTE="uconngb, post: 2529698, member: 1708"] Why people don't see this is beyond me. I guess no one in this board was a business major. Franchise value is WAY more important than short term cost. I think the body of evidence is clear. KO is not a program builder. Time to cut losses and move on. It's very basic. Coca Cola realized they made a major mistake with "new Coke". Were they supposed to stay with it because of all the production costs and advertising dollars they had sunk into it?? No, they realized they made a mistake, took their pain, and moved on. And their franchise remained as strong as ever. This is pretty basic people. [/QUOTE]